If your business was a person, its head would be the logo; marketing plans and business strategies would be its organs; your brand's purpose would be the heart; and your content and copy would be the blood flowing through the brand's system. No matter the type of industry you are part of, effective copy is key to sales and the success of marketing plans.
To have great content, proper copy must accompany it to motivate, encourage, and incentivize your target market to engage with your business. Of course, we shouldn't forget other elements, such as web design and SEO strategies. But imagine the power of your campaign with these factors combining to develop a plan that guarantees your business’s success.
Well-perceived copy will set you apart from the rest of your competitors, and it helps encourage and build trust among your target market. If you're eager to learn more about copy development, keep reading. In this article, we'll discuss why fantastic, thought-out copy is fundamental to growing your business.
What is copy?
Before diving into creating your company's website copy, you need to know what it actually is. The common misconception among people is that content and copy are the same; however, they're quite different.
Copy refers to marketing texts written to persuade and incentivize people to take action. It's usually a convincing one-liner that pushes consumers to buy a specific product or service. Content, on the other hand, provides the extra information that will help grow an audience.
You incorporate copy in any marketing and promotional content such as your website, posters, ads, product descriptions, and more. Compelling, effective copy helps direct a target market towards a desired action.
What makes effective copy?
Great copy should be clear and straightforward while using the right tone and voice for your brand's target audience. In your copy, address your consumers' problem and establish a solution for them, guiding them along to take action.
This sounds simple, but there are many factors to consider in creating the perfect copy for your campaigns. This is why you must work with a creative agency that understands your needs and can help you develop personalized and refined content, copies, and campaigns.
Why is copy crucial to the growth of my business?
Now that you're aware of the basics of copy and what makes it effective, see below a list of how fantastic copy elevates your business.
- On your website, one of the first aspects your audience will notice is the copy — the writing style — on the landing page. You want high-value, thought-out copy, written with fluent, streamlined, personalized, concise quality, because it increases the chances your audience will be compelled to keep reading and stick around to find more information, perhaps enough to engage with your services and encourage future visits. The more visits you get to your website, the more potential clients and higher, improved online ranking.
- Working with an expert copywriter from a creative agency eliminates the worry that comes with finding the right tone, style, and voice for your copy. Copy that is thoughtfully crafted will work better at attracting your desired demographic as opposed to copy that does not go through the rigorous process. Good, proper copy will ease the path toward the goals you have set for your business.
- Excellent copy works well with other SEO strategy elements in your campaign. Well-implemented keywords, relevant to your campaign and brand, ease access to your website when an internet search is concerned. Better copy equals good SEO, and that translates to more clients. This is a winning formula.
Now that you're aware of the benefits of effective and good-quality copy, it's time that you collaborate with a creative agency, with the right copywriter. This way, you and their team may develop the perfect SEO strategy and most fitting copy for your brand. With that, you'll realize that by having proper copy, you'll improve your business's numbers, sales, and clientele list in no time!
Do you need to build a powerful SEO strategy for your company? Grapheec is here to make that easier for you. We are a creative agency that offers digital and marketing services such as web design and development, SEO, branding, content, and copywriting. Talk to us and let us help you achieve your business goals!