In the fast-paced world of design software, user interfaces (UI) can make or break a product’s success. Over time, Figma, one of the leading design tools, has shown how critical it is to balance innovation with familiarity. In this blog, we’ll explore how Figma has evolved its interface and user experience, focusing on the concept of “training familiarity,” the emotional impact of design, and how Figma has worked to improve its product through psychological principles.