How Strategic Branding Can Keep Your Company Afloat Amid Lockdowns

Published on
April 18, 2022
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62% of small businesses have lost considerable revenue ever since the coronavirus pandemic, an SHRM study found. One of the best ways to handle the sudden shift in your funding involves switching up other aspects of the business. A key difference can be made by revisiting your marketing strategy.

Covid-19 has created significant changes for everyone around the world. This includes companies or organizations as well as consumers. For months on end, the globe figuratively stopped turning as everyone was locked down in their homes. With the new normal, however, comes the need to explore new marketing forms.

It's more important than ever to have strategic branding going for your business. Thankfully, there are several things that can help your company or organization shift its marketing.

Keep Customers Reassured

Your business's biggest fans are, without question, your customers. The key is making sure they know your business won't be going anywhere. Essentially, have a solid coronavirus response and be sure they're aware you are there for them when they need you. Update your website design to keep up with the times. Have extra information added to customer accounts, like on their dashboard, and post consistently on your social media. E-mail updates are also incredibly helpful.

One of the most important things to do amidst the coronavirus crisis is reassuring them that everything will be okay. Be sure your tone is positive and your messaging is calm. Customers will be grateful not just for the updates, but for your sensitivity as well.

Step Up Your Social Media Game

Social media was popular way before the global pandemic struck. 79% of Americans have some sort of social media profile, reported in 2019. Across the entire world, there were 3.5 billion users all in all. Since the coronavirus continuously drives more people to go virtual, the numbers are rising by the day. A lot can be achieved by simply being present and active.

Needless to say, you should absolutely post with more frequency. There are several things that you can do, such as:

  • Have paid advertisements or sponsored posts
  • Join or start conversations
  • Make sure your customers are updated with your store
  • Run an online contest that promotes engagement ("Comment on this post and share it to win a prize!")
  • Run promos that are limited and/or special

Another advantage of using social media to create buzz for your business is that it's mostly inexpensive.

Network and Build Relationships

It's understandably much easier to build relationships in person. Since social distancing and lockdowns are prevalent given the coronavirus, however, building relationships online is the way to go. If you already have existing relationships with your customers, this is the chance to strengthen them. Communicate honestly and openly.


Marketing in the midst of the lockdown can seem tricky, but it's absolutely possible. You can build new relationships and strengthen previous ones, get a better perspective on your business relationships, and better secure your business' future success once the pandemic crisis is over. When in doubt, reach out to a credible branding agency that can help you succeed through strategic branding.

In need of a no lock-in period creative agency? Contact Grapheec today! We are a creative agency that helps create strategic plans to develop and grow ideas without any time and energy going to waste.