When visiting low-quality websites, you will be welcomed by chaotic layouts of pictures, buttons, text, and links. Having this type of website will turn away customers toward alternative brands or solutions with more accessible information without the fuss.
To better cater your target audience and help them remain happy, it's vital to regularly update your website, staying flexible with improvements for your online performance and user experience. This is incredibly important because internet and search engine features are ever-growing, and experience developments all year round.
An aspect that business owners tend to overlook and forget to update is their website copy. That copy serves as the core text that gives your visitors a narrative of your brand essentials. Usually, you will find copy on the homepage, about page, product and services pages, and other high-traffic pages on your website.
To produce copy, most business owners and marketers work with copywriters from agencies to compose effective and compelling text that doubles as the voice of the company online.
If you're confused about when to update website copy, keep reading. Here are some signs that it's time to update. Let's get to it!
1. A growing and evolving business
A most telling sign that an update is needed for that copy is if your brand is starting to provide new, improved services or launching new products. When a business is going through this phase, do not add new pages; do not make it convoluted. Instead, revisit your text on existing pages such as the homepage, FAQ, and other high-volume traffic pages.
With the right copywriting agency, you can figure out an effective PR solution to better explain and describe any new products or services your brand is offering.
2. A desire to stand out
Another sign is your competitor's website may be outshining yours. A brand is only as strong as the voice it uses through its copy. Beyond focusing on design and user experience, no effort should be forgotten to improve the text and strengthen your brand's voice. Streamlined copy makes it easier for the reader to understand, browse and engage with provided solutions and products. Paying attention here is an easy way to outshine competition.
Ideally, you want to work with a creative and reputable wordsmith to create straightforward, strategically worded copies — using SEO techniques to improve your online ranking on search engines. This will grant more visibility, and similarly, will help your company come on top of the competition.
3. Content is outdated
One of the biggest mistakes most business owners make is keeping outdated content on their websites. There are always new developments and trends in the digital world, and your brand must continue to surf the online waves, sticking to effective and updated SEO practices.
When creating copy for your website, it's essential to keep in mind any new keywords that customers use to find your products and services. By incorporating these keywords in your content, you'll be able to increase your brand's ranking and visibility online.
4. Website traffic isn't converting to sales
Seeing website traffic not translating to engagement or sales could mean your visitors are not convinced about you or could be experiencing technical difficulties.
To address the latter, always ensure there aren't any technical bugs on your website, and that it loads at an average speed. In a world of millions of websites that want user attention, patience is not a virtue. Missing content and long waits will affect your organic traffic and could mean the loss of potential sales.
Then there's the other big one. Using the right words works like a puzzle. One can say very little with too much text, or a lot with just a couple of words. A keen eye on what is communicated through text and content will help convince customers that you know what you are talking about, and that the path to your product is one that is clear and focused. By personalizing and crafting your content and copy, you'll be able to create more excitement, attract curiosity and boost sales.
The smart use of language leads to a confident brand, which customers seek. Attention to maintenance and updates on copy and content can boost presence, building a strong community around your market, and opening the way to tap more leads. Now, knowing about the key signs that you may need a copy update, make the necessary changes to stay relevant, rank higher, and improve your business's value. By working with the right copywriter, accomplish your business goals in no time!
Are you looking for a website content writer? Grapheec has you covered. We are a creative agency subscription that offers various digital services for fast-moving brands. Our services include web design and development, branding, content creation, and copywriting. Get a free consultation from us today!